furl - styled vs basic html

The example of the the styled version of the same information shows how usability can be increased by a few small styles being added. The content is exactly the same but the interface makes it a lot easier to comprehend - and the color scheme tends to engage us more. There is also the many added features that fit the 'web 2.0' moniker. Being able to have a more functional and interactive experience is becoming more and more prevalent and almost expected now.